Two double zinger burgers, fries and large cokes later, we were in an Uber on our way home. "We barely slept": Bae Juice inks 900-store deal with Woolworths Perfect for those beach days and backyard BBQs. Choose Time of Delivery. Bae Juice co-founder Tim OSullivan came across the remedy after a number of drunken nights in South Korea about 18 months ago, when he learned that locals have been drinking pear juice to combat hangovers for generations. 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After positive feedback from family and friends trialing early test versions of the product, OSullivan flew back to Korea in late 2018, visited the countrys largest pear juice factory and put in an order for 50,000 units of what hes now selling as Bae Juice. Hangover help: Australia's Bae Juice goes to source with pre-booze Initially, Bae Juice was stocked in independent grocers and bottle shops before being picked up by selected Dan Murphys stores in Victoria and NSW. We go to the nearest bar and decide to swap to wine because usually thats a pretty hangover-inducing choice to make. Melbournce barista scores Woolworths deal for 'hangover cure' juice Bae Juice is 100% Korean pear juice. A two-year old Australian firm behind a hangover-relieving pear juice product is looking to be listed in 3,000 stores by the end of this year including liquor stores. Aside from drinking the juice before my night out, I didnt take any special precautions to try and prevent a hangover. For someone that usually clears a day in the diary after a big night out, this was pretty massive for me. Sacred Taste Cacao blends Raw Amazonia Cacao with plant-based whole-food ingredients to create a unique and delicious drink. | Technical / White Paper. We stumbled out at about 3am, like giddy teenagers on our first big night out. Its just been a process of figuring stuff out over time., NOW READ: Juicy deals and pear-shaped starts: How Tim OSullivan convinced IGA and FoodWorks to stock his hangover remedy Bae Juice, NOW READ:David vs. Goliath: Sugar-free drink brand Nexba wins Telstra Business Award amid plans to disrupt the soft drink market. But the brand has just secured a gamechanger of a deal with Woolworths which will see products stocked in 900 stores across the nation in October after enlisting the help of an amazing digital agency. I wanted to find out further though what exactly was going on here despite Tims probably accurate warnings that people are less interested in the science and more in having a working product. I was heading into what would likely be a long and fairly purposeful drinking session on a school night. Business The company first launched in 2019 and made its way into 1000 stores by October in 18 months. Bae Juice has an enzyme inside that speeds up your alcohol metabolism, resulting in less of a hangover when consumed before alcohol. where to find bae juice in woolworths - neworleansrentalcars.com Having said that, making sure you eat a decent meal and consuming plenty of water while also getting a fairly early night will also do wonders for your hangover. And Im not going to lie, I was thinking there was no way we wouldnt be hungover in the morning. For the adults, Cocktail Porter has put together a special treat for youDIY Easter cocktail kits. But perhaps they can still be the days! We woke up completely hangover-free. To have our products which nobody had ever heard of 18 months ago in almost 1000 stores is something were really proud of. That it assists in a faster-recovery time for hangovers, after a big night. Since the launch two years ago, Bae Juice has sold over 600,000 units, selling about 7,000 units every week. Crush your graham crackers and mix half with sugar and melted butter. Which I needed, because about an hour later I poured myself a glass of wine, then poured myself many more, before heading to a bar with friends for some hands-on research. This bean-to-bar establishment is a favourite for many, and its Australian owned. Bae Juices third partner and founder is Sumin Do. View available times. The product will range in 900+ Woolworths stores across Australia. Seven subjects were given the pear juice, while the other seven were given a placebo liquid. You also cant go past the dozen praline eggs. The main researcher quoted in the now deleted story CSIRO ran on their blog which formed the main body of evidence for the claims stated that the research she had seen was limited but did appear to show that eating (or drinking) a specific kind of Korean pear (so not pears in general, just to make that clear) did appear to have alcohol mitigating effects. The next day I awoke feeling not terrible. This is what he had to say. This not only helps lessen the effects of a hangover, as the chemical within the pear apparently makes alcohol less toxic to your body. Id forgotten all about it. more products. Mr OSullivan was instantly hooked, and was even more convinced he was onto a winner after some initial research revealed the CSIRO had also noted the fruits success when it came to hangover prevention. I followed the straightforward instructions on the packet: drink before alcohol consumption. For instance, Zeno Functional Foods developed a protein bar (SOBAR) that is said to reduce alcohol absorption through the formulation of milk protein and insoluble oat fibre, which holds alcohol in the stomach longer so it can be more efficiently inactivated before its absorption. After doing some digging and bouncing between current and former employees, many of whom declined to speak on the subject, I finally got on to the Communications Advisor who very helpfully informed me that the page had been removed and the report somewhat buried due to its distracting nature. Weve taken on a lot more roles ourselves to cut our overheads, and that took the pressure off everything, he says. I remember so clearly telling our manufacturer, as a 23-year-old we were going to get this amazing product in 1000 stores and be a big brand in Australia and it's insanely rewarding to have partly completed that.. Weve been really hands-on, and thats really helped. Its a fun way to gift easter chocolates. I was so aghast I nearly fell out of bed (which would have probably given me the headache I was missing). We were full of energy and banterwe were even busting out some dance moves from our perch up at the bar. According to Gostencnik, Bae Juice is the first Korean pear juice and hangover prevention drink to enter the Australian market. Id also like to say that Melbourne has not lost its mojo. Its not carbonated, so it went down easily. Pleased to announce we will be stocked in 68 Woolworths Metro stores around Australia. Bae Juice manufactures and bottles the product in South Korea, and ships over to Australia. Now on Body+Soul we really put our bodies on the line for the sake of testing. Portland Interior Design | Kitchen & Bath Design | Remodeling. Can These Complete Strangers Build a Bridge and Get Over It? That was my first experience with it and from that day onwards, Ive just lived and breathed the pear. It is recommended to consume Bae Juice before alcohol intake. Korean pear juice has been passed down generation to generation, but does it really work? Sunday morning came. The catch of this juice? Earlier in the year, Bae Juice was featured as the Food & Drink Business Rising Star inApril, with the team sharing how it transformed a local custom into a business opportunity. It was just adding up. There are two kits, a Messina dulce de leche and coffee cocktail or a Lindt chocolate espresso martini. Choose from almond mylk, macadamia white chocolate, mylk chocolate, and salted caramel eggs. It tasted healthy, natural. We drank many. Fill up the fridge with your favourite refreshing beverages and juices, whether it's water, sodas, fruit juice, vegetable juice, non alcoholic beverages or specialty drinks. Hangover. All times AEST (GMT +10). I still couldve used some water, but mostly, I just felt tired. Can I get it in an intravenous line please? I got in touch with The Commonwealth Scientific and Industrial Research Organisation (CSIRO) whose study back in 2015 sparked a media storm when it revealed preliminary information that, yes, pears can cure a hangover. Their caramel marshmallow eggs look like the real deal, and when you break it open, the yellow caramel resembles yolk. Its not a cure-all and you cant expect miracles from this stuff but if youre looking to feel slightly less like a trash-person the day after copious alcohol consumption, its probably a sensible option. Clean label At the moment, we are solely focused on our current product and getting a large distribution in Australian market first,, Once we've built our revenue to US$4 to 5 million in Australia, we can look into more markets and even new products., Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics Find out more about our policy and your choices, including how to opt-out. It has been a hectic rollercoaster every minute of the last two years but reflecting on the journey, it has been awesome, he said. We were spending thousands on public relations, social media and all that stuff. Man scores $1.5 million Woolworths deal with 'crazy' hangover cure Apparently, everyone drinks pear juice before they drink alcohol. Free to sign up. The business ran into some cashflow stress earlier this year, which was solved by taking a step back and reassessing their priorities. Our goal for the brand was to always make our product as accessible as possible for the consumer and Woolworths is an enormous step in the right direction to achieve this.. But, being English, I probably over-indulge on occasions when the situation presents itself and, as such, am more than familiar with the cosmic uncertainty and foggy, anxiety-ridden days that follow. Other treats include almond easter pebbles, eggmojis, hot cross biscuits and domes, and a sunny side up marshmallow. Weve always said, if its not your field, you might need to outsource it, and its paid off, he says. So, as someone who loves a bevvy, I was intrigued when a little pouch of something called Bae Juice was offered to me with the golden promise of reducing, or totally avoiding a hangover. Bae Juice, the Aussie business popularising Korean pear juice Down Under, has inked a big deal with Woolworths supermarkets to stock its products in 900 stores nationwide from October. Thus if something promises to allow me both my cake and eating it, I will be more than happy to accept the challenge. Bae Juice definitely still works after a few drinks, pushing a real focus on BEFORE helped with our overall messaging as we had to educate a market. Honestly, it took me back to my just-finished-school era, when Id just started drinking cocktails and didnt understand why people would always complain of hangovers the next day. Can a Magical Korean Pear Juice Help Cure Your Hangover? - Broadsheet A Melbourne woman who started her own TV and film production house stopped paying herself before she was forced to let staff go. I would like to start this article with a minute of silence for all the girls who love their wine but have turned 25 or more. 4.81 from 47 votes Print Recipe Pin Recipe Prep Time 10 mins Rest 2 hrs Total Time 2 hrs 10 mins Servings 8 Ingredients 1 3oz lemon Jell-0 1 cup boiling water Founded just a few years ago, the deal is the latest win for the company, which has successfully marketed its product as a Korean hangover cure and is already stocked in independent supermarkets across the country. Bae Juice founders Liam Gostencnik, left, and Tim O'Sullivan. Ugh, those were the days. I am stockpiling sachets in my fridge and Im sure my flatmate thinks Im a little unhinged. Apparently, people in Korea consume pear with their beverages. Wandering around the city, we were amazed at all the new venues that have popped up over the past two years. Were excited to help this Aussie start-up grow as we introduce Bae Juice across our supermarkets nationwide from October this year, Ms Lombardi said. ), but at no point did we feel too tired or too drunk. Press the mixture into your baking dish to form the crust. When the first shipment was flown over it was an insane moment it was the greatest day ever because there had been so much blood, sweat, tears, adrenaline and stress, Mr OSullivan said. You can also find Cadbury Micro Mini Eggs Bunny, Cadbury Micro Mini Eggs Gift Box, Cadbury Easter hunt Assortment, and a Dairy Milk Strawberry Egg Bag. Looking for a delicious surprise that will spark everyones attention from the lead-up to, and Easter morning? Does Bae Juice Work On Hangovers? We Road Tested The Korean Pear Not ideal. I just couldnt believe it. The 120 millilitre bottle contains 100 per cent Korean-grown pear juice, from the Asian pear tree Pyrus pyrifolia, and nothing else. 21-Jul-2021 at 02:36 GMT, Related tags Its also available in milk, dark, and white chocolate. Beverages & Juices. - Last updated on Even a boozy night on really nice wine is enough to have me lying in bed with a slamming headache. The Korean pear has been consumed for over 3000 years in South East Asia and luckily for us, it has an enzyme inside called DHM which helps reduce hangovers and is only found in the Korean pear, says Tim O'Sullivan, Co-Founder & Managing Director of Bae Juice. On a Saturday afternoon I sat on my couch examining a packet of Bae Juice (bae is Korean for pear) a purported prophylactic hangover remedy that, according to the packaging, has been used to prevent dry mouths and sore heads for centuries. I held in my hand a pastel pink plastic pouch which contained 120ml of Korean pear juice that should supposedly alleviate the symptoms of hangover I would inevitably be feeling tomorrow.
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